You know your revenue. The harder question is which contracts, which service lines, and which clients are actually making you money. That’s the work.
I’m Mark Garcia. I’m a CPA based in Kitchener-Waterloo, and Garcia Financial is my firm.
Most of my career has been CFO work for owner-managed companies. Not the boardroom version, the version where the owner is in the business every day, payroll is a real date on the calendar, and the decisions carry weight. That experience shapes how I run this practice.
Accounting firms usually solve growth by hiring more people and getting more general. I went the other way. I picked a small number of industries, learned them properly, and built standardized systems so the routine work runs the same way every time.
That does two things. It keeps quality consistent, because the process doesn’t depend on who’s having a good week. And it frees up my time for the judgment work, which is the part you’re actually paying a CPA for.
Clients across Canada, outside Quebec. I’m in Kitchener-Waterloo and I’m happy to meet in person if you’re nearby, but most of the work happens remotely, which is why the location matters less than it used to.
